The Leaky Funnel

5 Lead Generation Magnets Marketing Agencies Trust, Why They're Leaking Leads and the Educational Email Sequence System That Nurtures Up to 8% of Your Web Traffic into More Qualified Leads

A FREE 5-Day email course that shows you why your current lead magnets are working against you, why your website is leaking inbound leads and how you can plug the leaks with an educational email sequence system that nurtures up to 8% of your web traffic into high-intent discovery calls.

(From Auditing Over 75 Agency Websites in 7 months and Seeing the Same Patterns Every Time)

Created by Simba Mtetwa, who has...

  • Oversaw campaign management for a cemetery client that lifted revenue from $5.7M to $9.6M, a 68.8% year-over-year increase on a $100K media budget.

  • Helped drive the TELUS Health MyCare app's user base from 3.3M to 3.7M in a single quarter (a 13% lift in Q2 2022) while managing cross-channel advertising campaigns.

  • Oversaw 16 multi-channel fundraising campaigns at a nonprofit, generating $2.27M in 2023, a 29% increase over the previous year.

Ready to finally nurture up to 8% of your inbound leads into more qualified leads for your services?

Here's a sneak peek of everything you're going to learn inside this email course:

Day #1. 3 Reasons why your inbound leads don't opt in for newslettersDay #2. 3 Reasons why agency blogs struggle to nurture inbound leadsDay #3. 3 Reasons Marketing Guides have a one-way door problemDay #4. 2 Reasons discovery form pop-ups are leaking inbound leadsDay #5. 2 Reasons Why long-form video on service pages lose leads

After reading it, you will be able to pinpoint exactly where your funnel is leaking, understand the psychology behind why inbound leads disengage before booking a call, and implement the one structural fix that turns inbound curiosity into high-intent conversations.

Real proof. Verified results.

Each day of this course closes with a real-world case study, a documented example of an educational email sequence working exactly as designed. Here's a preview of who we'll look at and what they built:

Day #1. James Clear

  • Author of Atomic Habits and one of the most followed writers on personal development. James built a Step-by-Step educational email sequence called "30 Days to Better Habits" before he published a single book.

  • By the time Atomic Habits launched in October 2018, he had 400,000 active subscribers. Those 400,000 readers bought and shared the book on day one.

  • Atomic Habits sold 1.3 million copies in its first year, and has now sold over 25 million copies worldwide.

  • His email list has since grown to 3 million subscribers at a 5.8% conversion rate, more than double the industry average. His email list is now valued at over $20M.

Day #2. Ramit Sethi

  • Founder of I Will Teach You To Be Rich and one of the most studied email marketers in the personal finance space.

  • His 7-email educational nurture sequence has helped him build 800K+ subscribers and generate $20M+ in annual revenue from email alone.

Day #3. Jay Clouse

  • Creator educator and founder of Creator Science, Jay built a free "Professional Creator Crash Course": a 5-day educational email sequence.

  • He nearly doubled his homepage conversion rate, added 630 new subscribers in a single launch, and contributed to $830K in revenue in 2024.

Day #4. Ali Abdaal

  • YouTuber, author, and entrepreneur with 6M+ subscribers, Ali built a free, crash-course email sequence to warm up his audience before pitching his Part-Time YouTuber Academy.

  • Cohort 1 generated $294,000 in revenue. That eventually scaled to $1.9M per cohort, and $6M+ in annual revenue.

Day #5. Brennan Dunn

  • Founder of Double Your Freelancing, Brennan replaced his entire lead generation funnel with a single Crash Course email course that runs fully automated.

  • $55.80 earned per lead within 30 days, with over 50,000 people taught.

"These are consumer brands, we sell B2B."

  • Fair observation. James Clear sells books. Ramit Sethi sells courses. Ali Abdaal sells to creators. You sell services to business owners.

  • But the mechanism behind every one of these results isn't consumer psychology; it's buyer psychology.

  • Buyers behave the same way whether they're purchasing a $30 book or a five-figure agency retainer. They skim before they commit. They disengage before they trust. They delay decisions until something earns their attention first.

  • B2B is where the educational email sequence works hardest. Longer sales cycles mean more trust is required before a first call, not less.

  • Five days of structured, useful content positions your agency as the most credible voice in the room before you ever ask for their time.

Hooray! The Leaky Funnel email course is on its way to your inbox.

Within the next minute or two, you're going to get an email from me (Simba Mtetwa).This email contains instructions to get started with our The Leaky Funnel email course, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)